Why You NEED Social Media Marketing

Social media has played a big role in the development of how people interact as well as improving business. Ideally, it offers a platform for companies to interact with their potential customers to build their network. About 97% of global companies today uses social media to improve their business according to Statista. Just like televised adverts, social media has the ability to reach a large number of people in a cost-effective way. This article will help you understand why integrating social media is important to your business.

Importance of social media in marketing

However, regardless of how much you use social media to improve your business, the quality of your product or service is what matters to get more customers. Therefore, the basic principle is to have a brand which customers trust even before you start advertising. In business, you should understand that social media helps you to build the trust of your brand at a personal level with your customers. It, therefore, helps your brand to have a good online reputation.

What impact does online reputation have?

An online reputation has a lot of effects with how most shoppers are purchasing items. Today, most people search online for a company to buy from depending on its reviews or comments from previous customers. Therefore, if your business has a good reputation from comments, reviews and ratings, there are high chances that you will sell more.

Using social media to drive traffic

With the number of social media users increasing, it’s evident that a lot of traffic is resulting from social media. YouTube, Twitter, and Facebook are among the social media sites used to advertise brands. With every post updated, tweet or any form of interaction e.g. commenting makes it possible for more people to know and understand about the brand advertised. Therefore if you have a trusted brand which sells itself, it becomes very easy to boost its sale using social media. Vancouver Social Media Marketing has become critical for any business striving to survive in this competitive marketplace.

Social media profiles can also play a role to expose a brand on sites such as Google. With the help of search engines, you can be able to create keywords which are common, and users are looking for to be able to expose your product.


The use of social media is very cheap and effective compared to other platforms which are used in advertising products. Ideally, most profiles are for free making it easy to set up an account to boost your brand. The only resource needed mostly is time. You need to create time to post, interact with potential consumers and link your posts to your website. Hence, you can reach a lot of people easily if you just invest your time.

However, you should be informed about the product or service you are advertising as you need to offer useful information to prospective consumers. Also, you need to respond to questions well making your readers get convinced that you know your brand well and that you are knowledgeable. This helps to create a good name for your company or the brand your advertising, says one of the top Vancouver Social Media Marketing Firms.

Social search engines algorithms

Technology has improved, and so has social media. With time, social media has developed their social search engines algorithms to tune their results when users search. One thing making these algorithms develop the ever increasing number of uses. For instance, Facebook has more than 1.5 billion searches a day making the company spend a lot of time trying to fine-tune their searches to improve users experience. Therefore, if you improve your online experience using social media accounts, it’s likely that users will be able to find your company or the content you wrote about a brand as they search in the data bases. Avoid being idle on social media!

Boosts sales

Today, one out of every ten online purchases originate from social media channels globally with experts believing that this number will continue growing in future. As consumers get to know about competitive brands in the market, purchasing is easy as online buying and delivery of products is possible. This has led to many consumers ending up buying a lot of products online after doing their researches or being referred by a friend. It is estimated that e-commerce will exceed $1 trillion mark by 2019 as social media marketing and purchasing is becoming more popular.

If you’ve not incorporated your business into social media, you should not waste more time because this is the right time. Since you will be able to reap a lot of benefits, it’s advisable you start doing social media marketing. If you don’t have any expertise, you can hire a technician or get help from business people who are using it already to do it yourself.

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