Vancouver Companies- If You’re Shipping Through The Port You Should Know The Different Types of Packaging Available

There are many types of PVC film for packaging. When shipping through the Port of Vancouver, it is important that you use the right type of packaging. Stephanie Lynn, an executive at Packaging Vancouver takes us on a quick look at some of the most popular films that are in existence.

Shrinking Film- When talking about this kind of film it means a plastic polymer material of the film. Normally, when heat is applied on the material it shrinks and consequently resulting to it wrapping around anything that covers it. Shrinking film and shrinking wrap have many uses, some of the common uses include wrapping, toys, food, gift baskets, boxes, books, soaps, etc. Shrink Wrap Vancouver will show us some of the most popularly used kinds of shrinking wrap and what applications they are relevant for.

PVC shrinking Films- These are classes of shrinking material that is used in many applications. When talking about PVC, you talking about the third most popular and produced plastic. It stands for polyvinyl chloride. This kind of shrinking wrap was the most commonly used kind of shrinking film before it was replaced by the shrinking wrap kind of polyolefin. The common uses of the PVC shrinking film include CD and DVD packaging, packaging computers that are wrapped with PVC, small canisters and importantly other non-edible property.

Disadvantages of PVC shrinking type of film

Many drawbacks are related to the use of PVC shrinking film. They include issues related to storage, the strength of fastening and fastening of by-products. Normally, the plasticiser in PVC shrinking wrap softens on hot conditions and hardens in cold conditions and ultimately compromising the fastening strength of the entire material. You need sufficient airing when doing the PVC shrinking wrap.

Polyolefin shrinking film-This is a shrinking warp that has taken the better part of the audience in has much as its features are concerned. The shrinking film is considered over the PVC one mostly because it can be used in packaging both edible and non-edible things. Other things that make it considered over PVC shrinking wrap include: when sealed it has fewer odor, storage that is more flexible and importantly strong in sealing. This kind of shrinking wrap do not have chlorine, and therefore it does not produce hydrogen chloride gas.

Uses of polyolefin shrinking film

This kind of shrinking wrap is used in almost every kind of application. The common applications include shipping sporting goods, printed wrap, toys, foods, cards and stationary.

Disadvantages of polyolefin shrinking film

The major drawbacks include Machine compatibility and cost. This type of material is expensive more than the PVC shrinking film. There are numerous kinds of this shrink wrap that are compatible with machines, but this has recently brought issues with packaging.

Cross-Linked Polyolefin shrinking film

This is a kind of shrinking film that involves application of irradiation. When irradiation is applied on it stronger and importantly be able to make a better seal. This kind of film is usually sterile and approved for direct food contact when shipping product. The cross-linked shrinking film promotes longer wire life, leaves less residue of sealers and importantly it is made up for use with high output operations and high-speed machines.

Common uses of Cross-linked polyolefin

Used in high output operation and importantly it can be used for heavier products. The standard type of polyolefin shrinking wrap normally does not do efficient fastening.

Disadvantages of cross-linked polyolefin

It requires very high seals and temperatures for shrinking more than the standard one. High temperatures can deform and damage products that are highly sensitive to heat. The cost incurred for stronger seals and temperatures is also very high.


Mortgage Brokers vs “Bank Specialists”

Once you have made the decision to get a mortgage, you might be unfamiliar the difference between a mortgage broker or bank specialists, and even less understand the benefits and drawbacks of using either over the other. While there are differences between the two, and even more, advantages and stark differentiations, making the selection may seem like an overwhelming task. But with the simplified explanation of the differences, advantages, and disadvantages, you can select the correct professional to help you with your financial needs based on the criteria that work best for you.

Bank Specialist

The bank specialist would be your representative that works at the local bank, credit union or other financial institution. In many cases, you will have to go to your local branch to speak with the banking specialist, with some banks have a mobile specialist that can come to you if that is not possible. All in all, a bank specialist is represented of a bank, whose primary purpose of operation is to issue savings and to check accounts to consumers, with their secondary mission being to increase offer other financial products such as certificates of deposits, creating and preserving 401(k) accounts and of course mortgages.

Advantages

One of the significant benefits of a banking specialist, when you are getting a mortgage, is the convenience and ease it offers. First and foremost, if you already have a relationship with that bank, it is very easy for you to conduct your business in one central location. Also, along with your checking and savings statements, you can view your mortgage statement as well. Another advantage is the ability to build a relationship with the bank. Many people start with their bank that they have an account with one first look into a Q&A credit. And after the relationship is built, they are qualified to get even more extensive credit, thereby creating opportunities that would otherwise be difficult with other financial institutions.

Another benefit to using a banking specialist when applying for a mortgage is that the application process will require minimum paperwork and thereby be more simple. Since the banking institution already knows much of your financial information that will be needed for the mortgage application process, which will prevent delays in the application, approval and underwriting process as well as make the entire process much more easy for you to go through.

Disadvantages

One of the most significant disadvantages to choosing a baking specialist is that their fees are typically much higher than other options. While you do have the ability to negotiate with the bank, it is not as if they present the best rate initially. “Banks do not like to negotiate if their clients are not represented by a mortgage broker. They know that most people will not bother to haggle any further.” said mortgage brokers – communitylendingcentre.com,  you can hire them to get a mortgage – http://bc.communitylendingcentre.com. The best way to deal with that is to get quotes elsewhere and bring those documents to the bank, but that requires much more work just to get a minor reduction in your rate. Another significant disadvantage is that’s the big specialist is dedicated to look out for the bank’s best interest, not yours. While it may be convincing and persuasive, it is not because they are driven by what works best for you, but what would make the most money for their financial institution they are employed by.

Mortgage Broker

On the other hand, a mortgage broker not only works specifically for you, but they specialize in home mortgages, in most cases not offering any other products except these. That means that not only do they know the ins and outs of all different type of mortgage products on the market, but they can also make specific recommendations based on your situation to identify the particular financial product that will best fit your needs.

Advantages

The biggest advantage of having a mortgage broker is that they are working specifically for you. It is not the mortgage companies driving wishes to accumulate as much profit. In fact, it is quite the opposite. Mortgage companies entire direction of empowerment for their mortgage specialist is years towards serving the individual needs of each applicant. This eliminates the need for negotiating for better rate, as a mortgage broker will almost always come to you, with the lowest rate in multiple options to choose from. All while ensuring that their suggestions are best fitted for accomplishing your goals.

Also, since the mortgage broker can represent multiple lenders simultaneously, the approval offers that you will get will be derived from multiple lending institutions. That means instead of trying to meet the high standards of a banking institutions requirements for mortgage; you have lenders competing for your business by offering the best terms and lowest rates. Not only will this help you to save money, but this will also give you more options to choose from.

Disadvantages

One of the biggest disadvantages to using a mortgage broker is that they do not have as prominent of a brand or corporation as a banking institution. Because the market is flooded with brokers who all have access to a pool of lenders, that can make it somewhat difficult to choose the best mortgage broker because the reputation may seem to be below that of a bank. As long as you connect your research on the broker and their company before making your selection, there are protections in place to ensure that you can feel confident when dealing with a mortgage broker.

Another disadvantage of having a worker broker will be that they offer the exact opposite of the advantages that bankers offer. First, you do not get the convenience of being able to view your statements all in one. Your banking account will be separate from your mortgage statement, as you will be using two separate institutions and have complete the separate accounts. Secondly, just because the bank can help you to qualify for other financial opportunities as you develop the relationship with them is not mean that that is a chance presented by mortgage brokers. Since mortgage brokers specifically deal with mortgages for a home, unless you’re about another property, is very rare that you will be able to build a relationship that will encompass the extension of other financial products.


A custom closet expert in the Lower Mainland reveals the factors to consider when designing a custom closet

Factors to consider when designing a custom closet

Have you ever thought of having an amazingly organized closet? Have you in one way or another dreamt of owning a closet like those seen in magazines? If yes, then this is the place to be. You need to understand a combination of many things before you get your closet organized. The first things you have to consider is the amount of stuff you have and how it can fit the closet you want and importantly the design of the closet you want and how it will make good of the space you have.

Additionally, it is possible to get yourself with a small closet that does not fit all your belongings. In the event of such a situation, you need to get yourself a customed closet so that you can put your stuff well. By the end of the day, you can significantly be amazed how closet companies custom you closet as a result of the quality and level of professional they have. You can get yourself with double the hanging space that you wanted mainly because of the way which the designing is done. Moreover, if you work with a good company with a guaranteed and professional work, then you are almost sure that you will get what you wanted. For that reason, in the following discussion, we are going to look at some ten major factors to consider when designing a custom closet.

1. What is the use of your closet and who is using it?

This is the first thing to consider since it will greatly determine the way in which your closet should be designed. Firstly, you need to understand if the closet wants to want to custom design by you alone, your family, guests who come over or everyone. Decide on the kind of things you will be putting in the closet; is clothes or any other thing. Determine if your closet is going to store air conditioners, decorations for holidays or suitcases. Decide in time where you are going to place your closet; is it in the spare room, children’s room or in your home office. Importantly decide the exact corner in which you will place the closet; is it in the kitchen pantry or one corner in your kitchen.

2. Do you do an occasional change of your clothes in the closet or you normally like them stuffed in one place?

This also determines the way in which designing of your closet should be done. A customized closet with clothes that are changed occasionally is totally different from that whose clothes are put in one place all the time.

Read More: Vancouver custom closet experts show off their amazing skills in organization and building of luxury closets.

3. Do you also keep shoes in your closet has clothes?

If that is the case it always important to specify if you like them when in shoe boxes or when in angled or flat shelves. Importantly, also specify if you would also like to store your purses in the closet.

4. Are you left handed or right handed?

This is also very significant since it determines the way in which you open and closes your closet. It also determines the way in which you will work at either your kitchen or office.

5. Do you consider folding your pants in a shelf or hanging them?

This is a very important thing to consider in as much the way in which you arrange your closet is concerned. When it comes to preference of the way in which you arrange your pants, also consider you tee-shirts at the same measures.

6. Where are your dirty clothes hamper placed?

This factor will determine the position in which your closet will be placed. The position your dirty clothes hamper should be different from where your custom closet is.

7. What are the heights of the closet users and the person putting the clothes away?

8. Will you prefer having dressers in your bedroom or you will rather have small drawers which will help you keep things like underwear, socks or workout gear. Ellen Lewis, a contractor at http://www.caliberwestrenovations.ca – Custom Closets, said that “measuring someones height before you make the closet is vital.” She also went further to say that “low hanging drawers are not ideal for tall people, such as high drawers are not ideal for shorter people. It’s all about your usage.

9. What is your area of profession regarding career?

Your career is vital is such a circumstance since it assists in knowing if you will need an area for formal gowns that are long and importantly if you wear uniforms or belt racks and tie racks.

10. What happens when impediments are in your closet?

The impediments include the door chimes, plugs, heat events and alarm system.

After everything is in place, you can now put your things organized in your customed closet.


Why Today is the Right Day to Join a Gym

Doctors and other health professionals have been touting the benefits of exercise for decades, and yet the fitness level of the average Vancouverite is much lower than desirable. Living a longer, healthier life cannot be achieved by eating chocolate cake and riding the couch all day. Getting regular exercise is one of the best ways to ensure a better quality of life for years to come. Exercise not only can reverse the damage caused by obesity and lack of fitness but also prevent the onset of many age-related health issues.

Less than half of the American population undertakes the recommended 150 minutes of moderate-intensity exercise per week that is recommended by the Centers for Disease Control. Finding excuses not to join a gym is easy, and yet millions of Americans want to get fitter and improve their overall health and participating in a gym is one of the ways to achieve that goal. There is only one right time to join a gym and that time is NOW!

Benefits of joining a gym are as follows:

Improving overall health – The list of benefits exercise can provide is huge. A balanced routine of strength training and aerobic exercise is not only good for the heart and lungs but builds muscle, promotes fat loss, strengthens core muscles which in turn helps maintain good posture, balance, and flexibility, and can improve a person’s overall sense of confidence, happiness, and wellbeing.

A gym is an excellent source of motivation and support. While many people enjoy exercising others are not so enthusiastic. Surrounding oneself with people who are all working towards improving their health and fitness can be motivating in itself. Knowing an individual is not alone in not wanting to exercise but knowing they need to can be comforting and encouraging, and make going to the gym less of a chore.

For those who find themselves dealing with high levels of stress exercising in a gym can prove to be extremely beneficial. Once a person begins exercising they are likely to feel their stress levels reduce, but more importantly exercise can ward off some of the detrimental effects stress can have on the body and mind. The gym can also provide a person with a place to go and ‘get away from it all’ for an hour or two a day, and make them better equipped to face any challenges that rise during their day.

Most gyms have professional fitness trainers available for people to consult regarding an effective exercise plan. Fitness trainers are educated in how to best help people to achieve their fitness goals and can steer a person in the right direction. A gym named Peak Synergy Coquitlam Gym demonstrated to us on how they can properly show gym members how to execute specific exercises the correct way so that maximum benefit can be gained without risk of injury, and also tailor an exercise routine to the member’s specific needs.

Buying home exercise equipment can be extremely expensive, but most gyms have a great variety of machines and exercise equipment that members can try out without having to invest a lot of money. After a time most members tend to gravitate towards two or three machines that they like to work out on regularly, but can also use a variety of machines to work out all muscle groups, something that isn’t always possible with home gym equipment unless a person invests in several different devices.

A gym provides an excellent learning environment, not only through the professional fitness trainers on staff but also from other gym members. If a member observes another member executing a particular exercise or routine and thinks it looks interesting they can talk to one of the fitness trainers about the value of doing the exercise or routine themselves and get assistance in the proper execution.

Gyms offer a great social atmosphere. Sweating together seems to provide many people with a common ground to inspire conversations that may even lead to new friendships. Over time members may find that they enjoy the company of certain other members and will arrange to work out at the same time as them and then have coffee afterward.

Many gyms have classes for the likes of Zumba and other aerobic exercises, and for those equipped with a pool, there may be aqua-aerobic classes. For members who don’t like to exercise alone and don’t know any other members a fitness class can be a good way to feel part of a group.

Gyms often run very good promotional offers, with the most notable times being right before and after the first of January. Many gyms offer discounts for yearly membership and discount rates when two people join. Gym memberships vary greatly in price based on the features they offer. For instance, a gym that is not equipped with a pool may have lower membership fees than one that does.

Some gyms only provide exercise equipment and don’t have professional fitness trainers available to give instruction and assistance without extra charge. A gym that offers membership on a month to month basis can cost as little as $10 a month, so it pays to shop around to find a membership fee and facility that fits the budget.

Joining a gym is a great way to ‘get in shape,’ so whether the goal is to lose weight, tone muscle, get stronger or just to feel healthier and fitter overall a gym is a great place to work out to achieve fitness goals. For those interested in training for a particular event, a gym with a personal fitness trainer is the way to go. Having realistic expectations and being prepared to work towards a goal is what members need to take to the gym with them. The staff will help them with the rest.

There is no better time to get fitter and healthier than right now. Before signing up for that gym membership, however, have a doctor conduct a thorough physical to rule out any risks of further harm to an existing injury. Even when health issues are present, a good doctor can recommend a level of exercise that will be safe. Letting gym staff know of those health problems will allow them to make recommendations based on your doctor’s advice. Don’t let another day of feeling less than ideal pass. Join a gym today and start down the road to longer life, good health and wellbeing.


Vancouverites- Why Cleaning your Carpet Can Protect Your Health

Carpet cleaning can tidy up and restore the appearance of your carpet, and help it last longer. However, the greatest benefits are the ones you can’t see.

The American Lung Association recommends vacuuming carpets around the home at least three times a week if members of your household suffer from conditions that affect their breathing such as asthma, sinus infections, allergic reactions or snoring. Their lives can be made more comfortable with thorough professional carpet cleaning at least once a year or more depending on the renovations done to your home in that timeframe such as painting or drywall. It may also bring further benefits for a healthier home.

Carpet Cleaning Removes Trapped Pollutants And Kills Bacteria

Indoor air pollutants settle among the fibers of a carpet, from everyday dust and dirt to lead and smoke particles, pet hair, and dander, and allergens from cockroaches and other pests. As the carpet becomes dirty and more of these particles are disturbed by everyday carpet use, toxic airborne gasses can bond to them and lie deep in the carpet pile.

Professional carpet cleaning can remove trapped pollutants with high-powered vacuum suction. They use specialized shampoo formulas to kill bacteria that become trapped in the carpet.

Clear Dust Mite Infestations With Carpet Cleaning

Many householders are unaware their homes are infested by dust mites because they are microscopic creatures. They only become evident by people’s allergic reactions after inhaling particles of their feces and body fragments. These allergens settle deep in the carpet and are disturbed and released by walking on the carpet.

Dust mites thrive in humid conditions that are prevalent across Vancouver and the rest of BC during summer months.

Professional carpet cleaning services can use steam cleaning to kill the dust mites by exposing them to high temperatures.

Here’s an interesting video on how Refresh – www.refreshcarpetclean.com, serving Surrey BC cleans their carpets professionally: 

Carpet Cleaning Helps Prevent Mold Growth

Mold and mildew growth in carpets is a risk, especially in humid areas, when dirt and moisture get tracked into a carpet. Everyone knows the problems that arise from tracking in all the mud from your dirty shoes in the wet Vancouver weather. Damp carpets should be dried immediately and vacuumed. Regular, thorough carpet cleaning by professionals with powerful drying tools can eliminate any moisture lying deep in the carpet. This helps to prevent mold growth that can release spores that are harmful if inhaled. Mold and mildew may be growing on a carpet that is clean to the eye, and if left for too long in high humidity conditions, such as that of the weather in Vancouver, the mold may become a visible stain.


Everything You Need To Know About Laser Hair Removal

Laser Hair Removal Side Effects:

Laser treatment is widely regarded as a risk-free cosmetic procedure in medical realms, but this is not to say there are no side effects to watch out for. To put this into perspective, the laser removal process involves excessive heat intended at burning the hair you want to be removed. So much so, that some burns are likely to occur mainly in patients with dark skin – darker pigments tend to absorb the laser heat more readily. In most cases, the burns are mild and nothing to fret about, but there are cases where severe burns have occurred in patients undergoing laser hair removal.

Hyperpigmentation and Hypopigmentation:

Before undergoing laser hair removal, it is paramount to keep in mind that there is a chance your skin changes due to either one of two known conditions – hyperpigmentation and hypopigmentation. The former refers to the darkening of the skin caused by stimulation of melanin production in the body that leads to a reaction more or less similar to suntan.

On the flipside, hypopigmentation refers to the opposite of the condition above. It describes lightening of the skin caused by inhibition of melanin production leading to a loss of pigment. In short, the continuous absorption of excessive laser light and heat can interfere with how melanin is produced in your skin.

The skin aside, laser hair removal may also affect other parts of your body if not careful. For starters, it is vital to protect your eyes during the procedure so as to avoid visible injuries. Secondly, you can almost always expect some itching after laser hair removal. The procedure usually leaves the skin red with some swelling around the follicle, even though for a few days following treatment.

The most common side effect is numbness, pain and tingling sensations around the treated area. This results from the formation of scab and crusting in parts where hair was removed. Moreover, mild bruising may also occur in those with sensitive skin. However, all these symptoms only last a few days following the laser hair removal procedure and will likely disappear shortly afterward.

In rare instances, the skin might turn purple on tanned areas. Some cases of infection have also been reported, and it is of paramount importance to always keep the treated area clean following laser hair removal.

Facts about Laser Hair Removal:

In a nutshell, laser hair removal treatment involves three major steps – cleaning, shaving, and scanning of the treatment area. The scanning procedure involves laser energy being passed through the treatment area to remove unwanted hair.

Some factors are placed for consideration before laser hair removal. For instance, the hair growth cycle and hair density will ultimately determine just how many sittings you need. In most cases, six to eight visits are enough with each sitting permanently disabling about 20% of the hair follicle.

However, how successful your laser treatment procedure is will depend on two main factors – your skin type and hair color. While results may vary from patient to patient, the treatment will effectively get rid of 40 to 80% of hair. The chances of hair growing back can’t be ruled out, and your safest bet lays in multiple treatment sessions to lengthen the duration of hair growth.

The procedure is only effective on active hair follicles and for optimal results to be achieved; the treatments are spaced apart so as to allow the follicles to grow again. In most cases, laser hair removal procedures are spaced from three to eight weeks depending on factors such as the growth cycle and total area to be scanned. In most cases, the arms and legs require more laser treatments compared to other parts of the body such as the face or neck. It is only after the comprehensive treatment that the follicles will fall off.

Types of Laser Technology Adopted in Treatment:

  • YAG Laser – this is a popular choice used mostly for patients with darker skin. It uses less laser heat in treatment.
  • IPL Laser – this is the most popular laser technology currently. It works best on medium to pale skin types.
  • Ruby Laser – this is the least used technology in the niche. It is useful for patients with very pale skin.

Continue on to part 2 of this everything you need to know about laser hair removal article by our friends at Pure Light Vancouver


“Contemporary” versus “Modern” Art Galleries in Vancouver

The expressions, “contemporary art” and “modern art” are often used interchangeably, much to the chagrin of art historians. In actuality, they represent two different time frames and artistic concepts. Here is a little primer from the experts at Contemporary Art Gallery Vancouver

Image courtesy of Wikimedia Commons

Contemporary Art has been defined as, “art that has been and continues to be created during our lifetimes,” that is, “contemporary” to us, starting from the 1970s onwards. The prior period, from around the 1860s leading up to 1970, when “postmodernism” arose, was that of Modern Art. The moniker, “Modern,” is indicative of the conceptual shift that occurred as the impressionist movement was coming to an end. Instead of building upon past artistic traditions and teachings of art academies, Modern artists broke free of these shackles and embraced the spirit of experimentation; they began to acknowledge their “inner visions” and express them in their art. Rather than focus on narratives, as tradition art had, inspiration came from abstraction, innovation, and asking what is, or makes up, “art.”

Édouard Manet and Ian Tan forewent the use of perspective and mimicry of real life and showcased the nature of his paintings as paint from a paint brush on a flat canvas. Notably, some art historians believe that it was Manet’s death in 1883 that truly started the clock on the Modern Art period. Picasso’s cubist works rendered nature into geometric solids. The Impressionists highlighted the light that reflects off objects, not so much the objects themselves. The list of movements is impressive; it stands at fifty-four. The include, in addition to Cubism and Impressionism, Realism, Romanticism, Fauvism, Expressionism, Futurism, Surrealism.

Around 1970, artists shifted focus to the underlying concept of artwork, akin to the adage that says the journey is more important than the destination. This is when Minimalism, Pop Art, Op Art, Performance Art, etc. become widespread. The artistic process was the true art, and in many instances, required viewer participation. If anything, the mark of contemporary art is the absence of a unifying principle or ideology; the desired outcome is a dialogue about contextual frameworks – cultural identity and nationality, for example. The world of contemporary art is eclectic and diverse and often tied to political and philosophical thought, like feminism and Marxism. Discourse can be the ultimate ideal, legitimizing criticism – even rejection – as a desired outcome of the artistic process.

If you look at what was happening in the world around 1970 – 1969 in particular, the shift makes sense. There was global disillusionment with the “institutions of Modernity,” the vestiges of the Vietnam War, the civil rights movement, and the moon landing (and subsequent “space race” against the then U.S.S.R.). Whereas Modernism was focused on originality, Postmodernism in many instances became intentionally “impersonal.” In others, artists incorporated the concept of random chance. Work was produced with mechanical and relatively “unskilled” methods. Items of mass production became the subject matter. Existing images were appropriated, transposed, and juxtaposed.

Image courtesy of Wikimedia Commons

Art was being democratized and made accessible; it was no longer esoteric or for the elite, as art is being made with media previously associated with the common people, like video. The masses are no longer being shunned; they are embraced. Graffiti has become a legitimate form of artistic expression. Bodies are painted. Words are no longer the conduit of artistic expression; they are now, literally – the letters, the font, the spacing – the art itself. Sometimes, the physical destruction of something that might have been considered art is the process and therefore, the actual art. Parodies of art are art. Pictures are being painted from photographs, specifically to end up looking exactly like a photograph. Arguably, there is no rhyme or reason in the definition of art, only the intention to make art or to help someone else make art with you.

To some, the distinction between Contemporary and Modern Art will always be, proverbially, ‘clear as mud.’ With the tie-in of Contemporary Art to social movements, frameworks, and philosophies, there is truly nothing out of bounds. We are already beginning to see the impact of social media and the Internet on art, and vice versa. Pop art has morphed into graphic, digital art, as new technologies are being continuously incorporated into the artistic process. It will be fascinating to see whether it is possible for the pendulum to swing back in the future, or if we have forever changed the definition of art not to include a meaningful, unifying theme of any sort.


Why You NEED Social Media Marketing

Social media has played a big role in the development of how people interact as well as improving business. Ideally, it offers a platform for companies to interact with their potential customers to build their network. About 97% of global companies today uses social media to improve their business according to Statista. Just like televised adverts, social media has the ability to reach a large number of people in a cost-effective way. This article will help you understand why integrating social media is important to your business.

Importance of social media in marketing

However, regardless of how much you use social media to improve your business, the quality of your product or service is what matters to get more customers. Therefore, the basic principle is to have a brand which customers trust even before you start advertising. In business, you should understand that social media helps you to build the trust of your brand at a personal level with your customers. It, therefore, helps your brand to have a good online reputation.

What impact does online reputation have?

An online reputation has a lot of effects with how most shoppers are purchasing items. Today, most people search online for a company to buy from depending on its reviews or comments from previous customers. Therefore, if your business has a good reputation from comments, reviews and ratings, there are high chances that you will sell more.

Using social media to drive traffic

With the number of social media users increasing, it’s evident that a lot of traffic is resulting from social media. YouTube, Twitter, and Facebook are among the social media sites used to advertise brands. With every post updated, tweet or any form of interaction e.g. commenting makes it possible for more people to know and understand about the brand advertised. Therefore if you have a trusted brand which sells itself, it becomes very easy to boost its sale using social media. Vancouver Social Media Marketing has become critical for any business striving to survive in this competitive marketplace.

Social media profiles can also play a role to expose a brand on sites such as Google. With the help of search engines, you can be able to create keywords which are common, and users are looking for to be able to expose your product.

Cost-efficiency

The use of social media is very cheap and effective compared to other platforms which are used in advertising products. Ideally, most profiles are for free making it easy to set up an account to boost your brand. The only resource needed mostly is time. You need to create time to post, interact with potential consumers and link your posts to your website. Hence, you can reach a lot of people easily if you just invest your time.

However, you should be informed about the product or service you are advertising as you need to offer useful information to prospective consumers. Also, you need to respond to questions well making your readers get convinced that you know your brand well and that you are knowledgeable. This helps to create a good name for your company or the brand your advertising, says one of the top Vancouver Social Media Marketing Firms.

Social search engines algorithms

Technology has improved, and so has social media. With time, social media has developed their social search engines algorithms to tune their results when users search. One thing making these algorithms develop the ever increasing number of uses. For instance, Facebook has more than 1.5 billion searches a day making the company spend a lot of time trying to fine-tune their searches to improve users experience. Therefore, if you improve your online experience using social media accounts, it’s likely that users will be able to find your company or the content you wrote about a brand as they search in the data bases. Avoid being idle on social media!

Boosts sales

Today, one out of every ten online purchases originate from social media channels globally with experts believing that this number will continue growing in future. As consumers get to know about competitive brands in the market, purchasing is easy as online buying and delivery of products is possible. This has led to many consumers ending up buying a lot of products online after doing their researches or being referred by a friend. It is estimated that e-commerce will exceed $1 trillion mark by 2019 as social media marketing and purchasing is becoming more popular.

If you’ve not incorporated your business into social media, you should not waste more time because this is the right time. Since you will be able to reap a lot of benefits, it’s advisable you start doing social media marketing. If you don’t have any expertise, you can hire a technician or get help from business people who are using it already to do it yourself.


Reasons to Contact a Vancouver Car Accident Lawyer After a Crash

One thing is for sure, and that is we cannot evade an accident, and we never know when it will happen to us. When a person is involved in a car accident, he/she suffers some injuries and the vehicle too. When this happens, he/she should make or file a claim in which some compensation is supposed to be granted to him by an insurance firm. This compensation is meant to cover the medical bills if any injuries were sustained and for the property damaged which is the car. For this reason, an accident lawyer is crucial. However, there is no law that instructs you to hire an injury lawyer, but the following reasons make it vitals to do so.

 

Accident lawyers will fight and defend your claims and rights

After an accident has happened to you, you become a claimant immediately you file a claim. Always, the insurance firm of the person who caused the crash will try and find reasons to favor them in court so that they do not become responsible for compensating you. “If you hire an accident lawyer, he/she is very familiar with the processes involved and will make sure your claims go through and get that compensation. Also, all insurance companies have brilliant lawyers who need someone knowledgeable in that area to help you.” – said Natalia Rutledge a car accident law expert.

Gathers all possible evidence

After an accident, most probably the claimer will take the accident pictures the personal contacts of the accident cause and witnesses too. Sometimes when you file this claim, you may be required to seek a court order so as to have the accessibility of some vital evidence while the claim is at the litigation stage. Here is where an accident lawyer will come in to assist you to obtain that court order.

 

Ensures that you get a fair compensation

Most insurance companies are fond of settling accident claims before they reach the court, more so after a crash has immediately happened. In most cases, you find that the insurance is supposed to pay you more, but since the accident makes you a little bit confused, they will try to capitalize on that and make you agree their offer. But if an accident lawyer is hired, he/she will ensure that all those tricks used by the insurance company do not apply and that you finally get a fair compensation as it is supposed to be when the claim is taken to court.

 

He/she is well familiar with limitation statute

Most countries have a time limit if filing a personal accident claim. It is two or three years. Sometimes, there are accidents which have a short time to file claims. This means that all claims should be filed in that period, and it’s the accident lawyer who will assist in speeding up your case to be heard and a verdict reached.

 

It becomes cheaper

Taking an accident claim to court can sometimes be costly and time-consuming especially when you are a busy person. On the other hand, hiring an accident lawyer is cheap as they get their payment after you have earned the compensation. Normally, the payment is a small percentage of the salary received. Analyzing this, hiring the lawyer will save you precious time, and the chances are that with him fighting for your rights, you will get a higher compensation than if you would have stood by yourself.


Buying Appliances Wisely

If you live in Surrey and are in need of new appliances, you want to shop smart. You don’t want to buy the cheapest appliance out there; it is possible to get a high-quality product at a decent price if you do the research. One thing you can do is negotiate with the salesperson for a good price on the appliance. Some of Surrey’s top appliance retailer‘s might offer a discount if you pay in cash and some of the major stores might give you a fair price for a floor model. Here are other tips on buying appliances in Surrey.

Don’t Buy on Impulse

Another thing you should not do is buy appliances impulsively. You should write a list of the most important features you want in the appliance then compare different brands, prices, and retailers. Be on the lookout for special sales because you’re likely to find the exact thing you want without breaking the bank.

Seek Advice from Others

Before you buy an appliance in Surrey, it would be a good idea to get advice from others. Suppose you’re interested in a certain brand and model of electric stove. You’ve read mostly positive reviews, but you want an honest opinion of the appliance. Talk to those who bought it and ask for both positive and negative aspects of the appliance.

Know What You Need

It is also important that you know what your needs are before buying certain appliances. If you are a family of six, then you might need a two-door refrigerator along with a larger washer and dryer to accommodate their needs. If you are a person who hates to clean the oven manually, a self-cleaning oven might work for you.

Measure Your Space

You also want to measure the space where the appliances will be placed before making a purchase. This is because you don’t want to buy an appliance that is too big or small for the space in your space. Also, you don’t want to purchase an appliance that is almost impossible to get through the door or stairway.

Do You Want Energy Efficiency?

Since the bulk of your energy usage comes from appliances, it is a good idea to consider looking for appliances in Surrey that offer the best in this area. You want to look for models that have the Energy Star label but also research which brands are best known for energy efficiency. This saves you money on utility bills.

Style Matters Too

Who doesn’t want their appliances to look beautiful? When looking for appliances in Surrey, check out the different styles and see which ones best match the overall theme in a certain room. If you have a mid-century style kitchen, you might seek out a vintage-inspired stove and refrigerator. Or if you have a high-tech and futuristic laundry room, you can purchase a washer and dryer that fits this theme. Be sure to get your spouse’s input when choosing which styles to get.

Consider Repairs That Will Have to Be Made

When you buy appliances, it’s important to consider the reality of the necessity of repairs at some point. This is why you will want to ask the salesperson for the names and phone numbers of servicepersons who can repair your appliances. It takes the hassle out of finding someone to repair them.

Leave the Extended Warranty Alone

An extended warranty is a waste of money, and it is often not necessary. Not all appliances are likely to need constant repairs. Also, the extended warranty might not cover the kinds of repairs you need. Sometimes the company who sells the warranty goes out of business, and this means you won’t get the service you paid for. This is what Ben’s Appliances on Twitter told us. It’s important to leave it alone.

Haggling

Sometimes haggling works when purchasing appliances. One of the best times to haggle with the seller is when he is anxious to get rid of the item. You will also need to research the average price of the product beforehand to ensure that you’re haggling for a fair price. You will have better success with haggling if there are flaws in certain appliances.

Know When to Save or Go Big

This is another helpful tip when buying appliances in Surrey. You should splurge on a high quality and stylish refrigerator since it is a vital appliance for the kitchen. You can spend less on a toaster since this is not one of the most important appliances. You should splurge on a good washer and dryer since you will use it on a regular basis and you want one that lasts years.

Don’t Forget the Coupons and Coupon Codes

Another smart way to shop for appliances is to use coupons and coupon codes. These can be used in addition to the store sales. Make sure that you look at them carefully to see if any restrictions apply to certain appliances that can be bought with the coupons. Also look at the expiration dates.

Consider Discontinued Models

Sometimes discontinued models of appliances are great for style and budget. Appliance outlet stores often have these at marked down prices. Online stores also sell discontinued models.

Understand Different Categories of Appliances

This is essential to purchasing the right appliances. For example, if you’re getting a new stove you should know the differences between gas and electric stoves. Gas stoves give great temperature while electric stoves have adjustable ranges and sometimes digital controls.

Buying the right appliances ensure that you will have them for a long time. Always check the warranty after buying your products because this comes in handy when you have to repair the appliances. Compare different retailers to see which ones offer the best deals. Get recommendations from friends and relatives. Don’t be afraid to ask plenty of questions to the salesperson because it means you are an informed customer. Finally, enjoy your new appliances and show them off to guests! They just might be inspired to revamp their homes as a result.